About us

Our story, values, and commitment

About our brand

Created for fitness, designed for life, we are a luxury activewear brand specialising in clothes that feel good on the body, perform in the gym, shape and support, and are kind to the planet.

First move

Founded in 2016 by former model and mother of three Tatiana Kovylina, and marketing entrepreneur and yoga teacher Phoebe Greenacre, the pair created their first range of functional, feminine “lifewear” as a response to their busy lifestyles and the need for multi-tasking pieces that could be worn to the gym and beyond, consciously.

OUR VALUES

Quality craftsmanship, honest materials and elegance of design

Built on three key principles of: quality craftsmanship, honest materials and elegance of design, Silou creates solutions for the modern woman, without compromising ethical values.

Inspiring sustainability and unique designs that encourage freedom of self-expression.

We are more than just an activewear brand, we are on a mission to make movement better - for all.

We are on a mission to make movement better - for all.

Our team are fitness and wellness enthusiasts and our vision is to inspire movement, in harmony with people and the planet. We love to motivate and incentivise people to move their bodies however it feels good in sustainable, toxic-free and recyclable activewear.